从太子奶集团破产风波看企业经营风险管理

通过梳理太子奶集团的发展轨迹,发现盲目的多元化扩张是导致太子奶出现资金链断裂,并且最终走向破产重整的主要原因,但其根本原因在于太子奶发展战略迷茫、风险意识薄弱。太子奶集团的失利折射出中国企业存在的种种弊端,对中国本土企业的发展起到一定的警示作用。

From Taizinai Group Bankruptcy Disturbance to Observe the Enterprise Operational Risk Management

Through combing the development path of Taizinai group,this paper discoveres that the blind multiplex expansion is the major reason which caused Taizinai fund chain break and finally move toward the end of the bankruptcy reorganization,but the basic reason lies in the confused developmental strategy and weak risk awareness.The unfavorable situation of Taizinai group reflects all sorts of malpractices which the Chinese Enterprise exists,and plays certain caution roles in development of Chinese native place enterprises.