| 基于熵权TOPSIS法的在线旅游企业竞争力实证分析 |
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| 引用本文： | 阎友兵,罗立清.基于熵权TOPSIS法的在线旅游企业竞争力实证分析[J].湖南财经高等专科学校学报,2014(4):78-86. |
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| 作者姓名： | 阎友兵 罗立清 |
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| 作者单位： | 湘潭大学旅游管理学院,湖南湘潭411105 |
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| 基金项目： | 国家社科基金资助项目“红色旅游开发绩效评估研究”（项目编号：2011FGL007）、湖南省社科规划项目“国家历史文化名镇低碳旅游开发模式与实效评估研究”（项目编号：2011nu1102020） |
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| 摘 要： | 在线旅游企业竞争力分析顺应了旅游企业发展的客观需要、顺应了互联网与旅游相结合的时代要求、顺应了当前国家大力支持旅游业发展的整体趋势。运用熵权TOPSIS法对在线旅游企业的竞争力进行实证分析，更具客观性、系统性、科学性、权威性。提升在线旅游企业的竞争力需要综合考虑企业的规模、企业的经营业绩、企业的服务能力以及企业的创新能力。
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| 关 键 词： | 熵权 TOPSIS法 竞争力 在线旅游企业 |
Empirical Analysis on the Competitiveness of Online Travel Companies Based on Entropy TOPSIS Method |
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| Institution: | YAN You - bing LUO Li - qing (School of Tourism Management, Xiangtan University, Xiangtan Hunan 411105) |
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| Abstract: | The competitive analysis of online travel companies conforms to the objective needs of the development of tourism enter prises, and complies with the times requirements of combination between internet and travel, and meets the state over all tourism development in support of the current trend. Using entropy TOPSIS to conduct empirical analysis on the com petitiveness of online travel companies has be more objective, systematic, scientific, and authoritative. Enhancing the competitiveness of online travel companies needs to consider the scale of business performance, enterprise service capa bilities and innovation capability of enterprises. |
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| Keywords: | entropy TOPSIS method competitiveness online travel companies |
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