| 基于研究性教学的市场营销专业课程体系构建研究 |
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| 引用本文： | 赵锋.基于研究性教学的市场营销专业课程体系构建研究[J].湖南财经高等专科学校学报,2012,28(3):143-147. |
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| 作者姓名： | 赵锋 |
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| 作者单位： | 广西财经学院工商管理学院,广西南宁,530003 |
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| 基金项目： | 新世纪广西高等教育教学改革工程立项项目“《消费者行为学》研究性教学模式的构建与实施”(项目 |
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| 摘 要： | 当前国内市场营销专业课程体系存在教育理念滞后、专业内涵模糊、课程内容庞杂、学时分配失衡等诸多问题。基于研究性教学的内涵，需从树立研究性教学理念、设置研究性课程、创新实验实践教学和推进研究性教材改革等方面来优化市场营销专业课程体系。
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| 关 键 词： | 研究性教学 市场营销 课程体系 |
Study on the Construction of Marketing Curriculum System Based on Research Teaching |
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| ZHAO Feng.Study on the Construction of Marketing Curriculum System Based on Research Teaching[J].Journal of Hunan Financial and Economic College,2012,28(3):143-147. |
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| Authors: | ZHAO Feng |
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| Institution: | ZHAO Feng ( School of Business, Guangxi University of Finance and Economics, Nanning Guangxi 530003 ) |
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| Abstract: | There are main problems of marketing teaching in domestic local universities, such as education concept lag behind, professional connotation fuzzy, the course content is confused, the class hour＇ s distribution imbalance and so on. The paper constructs a marketing curriculum system based on research teaching and interprets its basic essence from research teaching concepts establishment, research teaching curriculums design, experimental teaching system innovation and re- search teaching materials reform. |
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| Keywords: | research teaching marketing curriculum system |
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