| 经济转型背景下湖南广告产业竞争力提升策略 |
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| 引用本文： | 胡琼华.经济转型背景下湖南广告产业竞争力提升策略[J].湖南商学院学报,2014(1):71-75. |
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| 作者姓名： | 胡琼华 |
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| 作者单位： | 湘潭大学文学与新闻学院,湖南湘潭411105 |
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| 基金项目： | 湖南软科学计划项目＂基于经济转型的湖南文化产业可持续发展对策研究＂（2013ZK3022）;湖南省情与决策咨询2012年课题＂湖南文化产业发展风险控制机制研究＂;湖南教育科学＂十二五＂规划课题＂高校广告学专业实践教学与创新人才培养研究＂（XJK012CGD056）; 2013年湖南普通高校教学改革研究项目＂高校广告学专业应用型人才培养模式创新研究＂. |
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| 摘 要： | 广告产业与国民经济具有高度关联性,国民经济的发展会带动广告产业的繁荣,广告产业的发展会拉动消费增长促进经济繁荣。随着我国国民经济发展战略的提出和产业结构调整,湖南广告产业迎来了新的发展机遇。加快湖南广告产业的结构调整与产业升级,全面提升湖南广告产业竞争力,规范广告产业市场秩序,是推动湖南经济转型的重要保障。
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| 关 键 词： | 经济转型 广告产业 竞争力 提升策略 |
On Promotion Strategies of Advertising Industry Competitiveness under the Background of Economic Transition of Hunan |
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| HU Qiong-hua.On Promotion Strategies of Advertising Industry Competitiveness under the Background of Economic Transition of Hunan[J].Journal of Hunan Business College,2014(1):71-75. |
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| Authors: | HU Qiong-hua |
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| Institution: | HU Qiong-hua (College of Literature and Journalism, Xiang Tan University, Xiangtan, Hunan 411105) |
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| Abstract: | There is a close connection between advertising industry and the national economy： the development of the national economy will lead to the prosperity of the advertising industry, while advertising industry will promote economic prosperity by driving the growth of consumption. With the proposal of the national economic development strategy of China and the adjustment of industrial structure, Hunan＇s advertising industry has ushered in new development opportunities. Speeding up the pace of structural adjustment and industrial upgrading, improving the competitiveness, and standardizing the market order are an important to promote Hunan＇s economic transition. |
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| Keywords: | economic transition advertising industry competitiveness promotion strategy |
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