| 武陵源遗产地企业行为对资源开发和保护的影响研究 |
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| 引用本文： | 朱金林.武陵源遗产地企业行为对资源开发和保护的影响研究[J].湖南商学院学报,2012,19(2):86-90. |
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| 作者姓名： | 朱金林 |
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| 作者单位： | 吉首大学旅游与管理工程学院,湖南张家界,427000 |
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| 基金项目： | 湖南省自然与文化遗产基地项目 |
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| 摘 要： | 武陵源遗产地旅游开发和保护,企业发挥了重要作用。笔者详细分析了企业行为对武陵源遗产开发和保护的正负面影响,通过采取企业环保宣传与辅助、企业绩效考核与评价指标调整、科学规划与严格审批旅游项目、旅游信息化服务和制度化管理等措施,加强政府对企业行为监管,弱化遗产地企业环保负面影响,以更好地保护武陵源遗产资源。
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| 关 键 词： | 武陵源企业行为 资源开发和保护 影响 政府监管 |
Study on the Influence of Enterprise Behavior on Resources Development and Protection of Wulingyuan Heritage Site |
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| ZHU Jin-lin.Study on the Influence of Enterprise Behavior on Resources Development and Protection of Wulingyuan Heritage Site[J].Journal of Hunan Business College,2012,19(2):86-90. |
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| Authors: | ZHU Jin-lin |
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| Institution: | ZHU Jin-lin(Tourism and Management Engineering Institute of Jishou University,Zhangjiajie,Hunan 427000) |
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| Abstract: | The enterprises play an important role in tourism development and protection of Wulingyuan Heritage Site.The paper analyses the positive and negative influence of enterprise behavior on resources development and protection of Wulingyuan Heritage Site in details.In order to fully protect the resource of Wulingyuan Heritage Site,the government must strengthen the supervision on enterprise behavior and minimize the negative influence of it to Wulingyuan Heritage Site.There are some suggestions such as publicizing pro-environment by the enterprises;readjustment of enterprise performance evaluation and index;making scientific plans and adopting strict measures for approval tour programs;offering information service and institutionalized management and so on. |
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| Keywords: | ienterprise behavior of Wulingyuan resource development and protection influence government supervision |
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