| 基于加强情商培养的本科工商管理类专业人才培养方案研究——以市场营销专业为例 |
| |
| 引用本文： | 朱元双.基于加强情商培养的本科工商管理类专业人才培养方案研究——以市场营销专业为例[J].湖南商学院学报,2014(6):100-103. |
| |
| 作者姓名： | 朱元双 |
| |
| 作者单位： | 湖南女子学院,湖南 长沙,410004 |
| |
| 基金项目： | 湖南省教育科学“十二五”规划2012年度立项课题“工商管理类专业本科生情商培养模式的研究”，湖南女子学院科研项目“情商培养导向下的市场营销本科专业课程教学方法的研究”(HNNY10YBKT005)。 |
| |
| 摘 要： | 市场营销专业是高校本科工商管理类专业中具有代表性的专业。企业需要高情商的营销人才,高校本科市场营销专业作为培养营销人才的重要阵地必然要加强学生的情商培养。为此,高校应从培养目标、培养规格、课程体系、教学改革等方面设计科学的本科市场营销专业人才培养方案,加强学生的情商培养,提高人才培养的质量。
|
| 关 键 词： | 情商 人才培养 方案 |
EQ Strengthening-based Research on the Professional Training Program of the Undergraduate Talents of Business Administration-A Case Study based on Marketing Professional |
| |
| ZHU Yuan-shuang.EQ Strengthening-based Research on the Professional Training Program of the Undergraduate Talents of Business Administration-A Case Study based on Marketing Professional[J].Journal of Hunan Business College,2014(6):100-103. |
| |
| Authors: | ZHU Yuan-shuang |
| |
| Institution: | ZHU Yuan-shuang (Hunan Women＇s University, Changsha, Hunan 410004) |
| |
| Abstract: | Marketing professional is a typical major of the undergraduate majors of Business Administration in colleges. Companies need high EQ marketing talents, as a college undergraduate marketing major and an important position in training sales personnel is bound to enhance students＆#39;emotional intelligence training. To this end, the college should train objectives, train specification, standardize curriculum, reform teaching for designing science undergraduate marketing professional training programs to strengthen students＆#39; emotional intelligence training, improve the quality of personnel training. |
| |
| Keywords: | EQ personnel training program |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
