| 论商务英语教学中的文化教学 |
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| 引用本文： | 彭威.论商务英语教学中的文化教学[J].湖南商学院学报,2014(6):120-123. |
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| 作者姓名： | 彭威 |
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| 作者单位： | 兰州商学院外语学院,甘肃兰州,730020 |
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| 摘 要： | 本文指出了商务英语文化教学的重要性,在阐释跨文化交际理论的基础上探讨了文化教学的主要内容,最后提出了四种主要的商务英语文化教学策略和方法,以期对商务英语教学有所裨益。
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| 关 键 词： | 商务英语 文化教学 跨文化交际 |
On the Cultural Teaching in Business English |
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| PENG Wei.On the Cultural Teaching in Business English[J].Journal of Hunan Business College,2014(6):120-123. |
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| Authors: | PENG Wei |
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| Institution: | PENG Wei (School of Foreign Languages, Lanzhou University of Finance and Economics, Lanzhou, Gansu 730020) |
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| Abstract: | This paper points out the importance of cultural teaching in Business English, then elaborates on the main contents of cultural teaching based on the analysis of cross-cultural communication theory, finally presents four main strategies for cultural teaching in Business English. It is hoped that they can improve the quality of Business English teaching. |
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| Keywords: | Business English cultural teaching cross-cultural communication |
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