媒介融合背景下中国传媒经营体制改革研究

在数字技术革命的推动下，电信、广播电视和出版业的产业边界日益模糊和收缩，三大产业的内容生产、传输平台和接收终端不断走向融合，传统传媒业纵向一体化的结构逐步裂变为横向一体化的结构。这是一场全新的产业革命。中国传媒经营体制改革必须顺应这一产业革命。已有改革力求在意识形态安全与产业发展之间谋求一种均衡，但在媒介融合背景下，现有体制因市场准入苛严、存量资源的肢解和资本经营受限等问题而制约了传媒产业的发展。进一步的改革思路可以是：基于横向结构放松市场准入；重塑市场主体；推进资本经营；建构传媒规制体系。

A Study on the Reform of China's Media Operating System Under Media Convergence Circumstance

Driven by the digital revolution,it continues to move towards convergence of the contents,transmission platform and receive terminal of telecommunications,broadcasting television and publication department with their regular industrial boundary tending to vague and shrink increasingly.And the vertically integrated structure of traditional media industry gradually transforms to the horizontal integrated structure.This is a new industrial revolution,and it is necessary for the reform of China's media operatin...