| 谈品牌文化与时代恶俗 |
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| 引用本文： | 赵小波,王大慧.谈品牌文化与时代恶俗[J].湖南商学院学报,2011,18(6):77-81. |
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| 作者姓名： | 赵小波 王大慧 |
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| 作者单位： | 1. 湖南商学院,湖南长沙,410205
2. 北京化工大学北方学院,北京,065201 |
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| 摘 要： | 品牌文化与当代社会文化有密切的关系，在快速消费的商品经济时代，恶俗成为时代诟病。某些品牌推波助澜，过度宣扬时尚、财富、攀比等强调物质的恶俗文化，或者以完全不讲创意的恶俗形式宣传，造成不良社会影响，这使得品牌文化的传播与认同在文化体制改革中面临考验。
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| 关 键 词： | 品牌文化 恶俗 文化变革 |
On the Brand Culture and the Vulgarity of the Era |
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| ZHAO Xiao-bo,WANG Da-hui.On the Brand Culture and the Vulgarity of the Era[J].Journal of Hunan Business College,2011,18(6):77-81. |
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| Authors: | ZHAO Xiao-bo WANG Da-hui |
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| Institution: | (Hunan University of Commerce,Changsha,Hunan 410205; North College of Beijing University of Chemical Technology,Beijing,065201) |
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| Abstract: | Brand culture and contemporary social culture are closely related. In this consuming society, the vulgarity becomes the Era Malady. Some brand cultures add fuel to the flame by emphasizing fashion, wealth, comparison excessively, or using some vulgar form of publicity. Thus the adverse social impact is caused, and the brand culture is facing the severe test of dissemination and the identity in the cultural reform. |
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| Keywords: | brand culture vulgarity cultural reform |
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