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开放环境下股份制商业银行竞争战略研究
引用本文:高杰英.开放环境下股份制商业银行竞争战略研究[J].首都经济贸易大学学报,2007,9(1):74-78.
作者姓名:高杰英
作者单位:首都经济贸易大学,金融学院,北京,100070
摘    要:采用波特五种力量模型,可以分析全面加入WTO后我国股份制商业银行所处的开放竞争环境。本文认为,身处国有商业银行、外资银行以及证券市场的强有力的竞争和替代的开放环境下,股份制商业银行应建立以规模发展为导向,以金融产品创新为根本,以风险管理为保障的竞争战略,并对战略的执行提出了具体建议。

关 键 词:竞争战略  规模  产品创新  风险管理
文章编号:23655975
修稿时间:12 21 2006 12:00AM

Competition Strategy of Stock Commercial Banks in Open Circumstance
GAO Jie-ying.Competition Strategy of Stock Commercial Banks in Open Circumstance[J].Journal of Capital University of Economics and Business,2007,9(1):74-78.
Authors:GAO Jie-ying
Institution:Capital University of Economics Business, Beijing 100070, China
Abstract:According to five-strength model of Porter, the essay analyzed the open circumstance where Chinese stock commercial banks developed after entering WTO. The essay suggested in the open circumstance where there were great competition came from state-owned banks?foreign banks and stock market, the stock commercial banks should make competition strategy guided by searching larger scale, based on supplying new financial products and assured by establishing risk management system. The essay also gave suggestions on how to do it. .
Keywords:competition strategy  scale  product developing  risk management
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