关于高职院校广告策划课程建设的思考

课程建设与改革是提高高职院校教学质量的核心,也是高职院校进行教学改革的重点和难点。《广告策划》课程是很多经济管理类专业学习领域中的核心主干课程,本文针对高职院校《广告策划》课程建设中存在的主要问题,从高职院校《广告策划》课程的设置、课程标准的建立、教学内容的设计与组织、教学团队的建设、教学方法与手段的改革、教材建设和教...

Higher Vocational Colleges about the Advertising Planning Course Construction of Thinking

Course construction and reform is to improve the quality of teaching in higher vocational colleges,higher vocational colleges is the core of teaching reform by key and difficult.The advertisement planning ＂course is a lot of economic management specialty in the field of study,this paper core backbone course in higher vocational colleges＂ advertising planning ＂course in the main problems existing in the construction of higher vocational colleges,from the advertising planning course setting,the establishment of the curriculum standard,the design of the teaching content and organization,teaching team construction,the reform of teaching method and artifice,teaching material construction and the development of the teaching resources and use the higher vocational colleges,this paper puts forward the advertising planning course construction of countermeasures.