诚信的价格与人性的基本假设——银广厦、安然和证券市场监管之外

在新兴国家的信息不对称证券市场,人们更多地关注激励和约束问题。安然事件表明,市场监管之外的力量———诚信,也是影响商品价格的重要因素。诚信的价格是欺骗的成本。只要有诚信的价格与欺骗的成本之间的替代关系存在,无论人性的基本假设是诚信还是欺骗,完整地讨论个人发展与社会进步的相互关系都是一个难题。

The Honesty Price Vs. The Fundamental Hypothesis of Humanity

At the imbalanced market of informa tion in the new and expanding countries,people focus more on the problem of encouraging and binding.It comes from Enron that,trustworthiness besides the power of market supervisin g,is also important factor influencing price of product.The price of trustworthi ness is cost of cheating.Provided th ere is relationship of substitution between price of tru stworthiness and cost of cheating,w hatever the humanity's basic assumption is:trustworthiness or cheating,there must be a difficult problem of wholly discussing the relationship betwee n individual development and society promotion.