| 万达广场商业地产的发展模式与地产价值实现 |
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| 引用本文： | 王剑超.万达广场商业地产的发展模式与地产价值实现[J].福建金融管理干部学院学报,2011(5):33-36. |
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| 作者姓名： | 王剑超 |
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| 作者单位： | 福建船政交通职业学院建筑工程系,福建福州,350007 |
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| 摘 要： | 万达广场经过三代房地产产品的发展，从第一代卖单店和第二代复合店卖街铺，到现在只卖非商业之外的产品，既达到了综合体规模上的城市标志性象征的目的，又解决了产品链和资金链的最优组合和良性循环，正在逐步实现从原来以营销为导向的订单地产向持有型订单地产的重大转折。持有型订单地产模式为企业资产快速增值拓宽道路，也为真正的资本之路搭...
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| 关 键 词： | 城市综合体 商业地产 价值实现 万达广场 |
Discussion on Value Realization in Commercial Real Estate of Wanda Plaza City complex |
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| Wang Jian-chao.Discussion on Value Realization in Commercial Real Estate of Wanda Plaza City complex[J].Journal of Fujian Institute of Financial Administrators,2011(5):33-36. |
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| Authors: | Wang Jian-chao |
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| Institution: | Wang Jian-chao |
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| Abstract: | With the rapid economic development and consumer-oriented social transformation,our country will enter a stage of rapid development of commercial real estate,urban city complex is an important component.after three generations of real estate product development,the current city complex development of Wanda Plaza and operation mode,is not only the success of the business,but also the success of investment model.Realization of its commercial real estate will influnce the current commercial real estate develop... |
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| Keywords: | city complex commercial real-estate value realization wanda Plaza |
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