电子商务中个人信息保护问题研究

近年来,我国电子商务发展迅速,2012年交易额突破8万亿元;与此同时,个人信息泄露问题日趋严重。各国对个人信息的保护大致分为两种模式：以欧盟为代表的法律规制模式和美国为代表的行业自律模式,一些区域性组织也在积极推动地区个人信息保护机制的形成。个人信息保护对于电子商务的发展具有重要意义：可以促进电子商务的可持续发展,提高电子商务的效率等。电子商务中的个人信息保护涉及交易前、交易中和交易后的数个环节。

A Study on Personal Information Protection in Electronic Commerce

In recent years, Chinese electronic commerce has been developing rapidly, and its trading volume exceeded RMB 8 trillion Yuan in 2012. But meanwhile, the leakage of personal information is becoming a serious problem. The protection of personal information can be divided into two modes in the world： the EU mode --legal regulation and the United States mode- industrial self-regulation. Some regional organizations are actively promoting the formation of the mechanism of personal information protection. Personal information protection plays an im- portant role in electronic commerce, it can promote the sustainable development and efficiency of electronic commerce. Personal information protection involves in several links, such as before- transaction, in-transaction and after-transaction.