论基于创业教育的营销与策划专业课程体系优化

高职院校的营销与策划专业在建设过程中,应根据高职院校培养目标建立具有自身特色的教学模式。文章根据课程体系优化的思路,提出创业教育与职业技能教育相融合的教学改革措施和方法。在理论课程设置上,坚持以培养学生创新创业能力为目标,文化素质与专业知识相配套;在实践课程设置上,坚持以专业课程为核心,相关创业培训课程及实践课程相结合,教学内容紧紧围绕"动手能力"这一关键的主线,突出学生职业技能培养。

Discussion on the Optimization of Marketing and Planning Major Curriculum System Based on Entrepreneurship Education

During the process of constructing marketing and planning major in vocational college, we should set up teaching model of its own characteristics according to cultivating objectives of vocational college. This paper, based on the idea of optimizing curriculum system, puts forward measures and methods of teaching reform that integrate entre- preneurship education and vocational-technical education. On the provision of theoretical courses, we should persist in taking the cultivation of students＇ innovation and entrepreneurial ability as objective and integrating cultural quality and specialized knowledge. As for the provision of practical courses, we should stick to taking major courses as core and integrating relevant entrepreneurship training courses and practical courses. The teaching content should closely center on the crucial principal line of ＂operational ability＂ and hizhli~ht the cultivation of students＇ vocational skills.