论中小企业的非价格竞争

中国在从工业经济向知识经济推移的过程中，中小企业面对大型企业低价、高价双重“杀手锏”，呈现出明显的竞争劣势。中小企业要求得生存与发展，必须避开价格竞争，从非价格因素上创新差异优势，寻求差别利益。非价格竞争的策略，其实质就是知识经济下营销创新差异化。它主要围绕几方面进行：产品创新—差异化；品牌创新—差异化；服务创新—差异化；市场创新—差异化；关系创新—差异化。

On the non-price competitions of medium-sized and small enterprises

When China is in the course of proceeding from industrial economy to knowledge economy, medium-sized and small enterprises show their inferiority, between the "killing maces" of the high prices and the low prices of big enterprises. In order to acquire existence and development, medium-sized and small enterprises have to avoid price competitions,create discrepancy superiority from non-price elements,and look for discrepancy advantages.The essence of non-price competition strategy is to create discrepancy under the operation of knowledge economy.The competition is done in several ways:discrepancy in products creativity; discrepancy in brand creativity; discrepancy in service creativity; discrepancy in market creativity; discrepancy in relations creativity.