A review of eye-tracking research in tourism |
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| Authors: | Noel Scott Rui Zhang Dung Le Brent Moyle |
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| Institution: | Griffith Institute for Tourism, Griffith University, Gold Coast Campus, 58 Parklands Drive, Southport, QLD, 4222, Australia |
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| Abstract: | This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking. |
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| Keywords: | eye-tracking tourism attention marketing |
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