Q-methodology and tourism research |
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Authors: | Dimitrios Stergiou David Airey |
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Institution: | 1. School of Social Sciences , Hellenic Open University , Patras, Greece dstergiou@eap.gr;3. School of Management , University of Surrey , Guildford, Surrey, GU2 7XH, UK |
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Abstract: | Tourism research is in the midst of a ‘critical turn’ away from traditional positivist approaches, towards more reflective and critical paths of inquiry. This paper introduces readers to Q-methodology, a method of research that tourism researchers rarely use and that can provide useful information in critical tourism research concerning the exploration and comparison of subjectivity. The paper presents the fundamentals of the approach and provides examples of its application in tourism and other areas that may directly interest tourism researchers. In so doing, the paper encourages and facilitates the use of Q-methodology amongst tourism researchers interested in enhancing the nature and richness of their methodological alternatives for developing tourism knowledge. |
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Keywords: | subjectivity Q-methodology Q-sort tourism research |
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