Portuguese tour operators: A fight for survival |
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| Authors: | A George Assaf Carlos Pestana Barros Peter UC Dieke |
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| Institution: | 1. Isenberg School of Management, University of Massachusetts-Amhert, 90 Campus Center Way, Amherst, MA 01002, USA;2. Instituto Superior de Economia e Gestao, Technical University of Lisbon, Rua Miguel Lupi, 20, 1249-078, Lisbon, Portugal;3. School of Recreation, Health, and Tourism, College of Education and Human Development, George Mason University, 10900 University Blvd, MS 4E5, Manassas, VA 20110, USA |
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| Abstract: | This article looks at the efficiency of Portuguese tour operators focusing on firm size, group ownership, and mergers and acquisitions. It has been argued that changed market conditions in Europe make it hard for tour operators to achieve economies of scale and market growth without increasing firm size or being part of a more high profile company. |
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