首页 | 本学科首页   官方微博 | 高级检索  
     检索      


An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry
Institution:1. Industrial Engineering Department, Galatasaray University, 34349, Ortaköy, Istanbul, Turkey;2. Faculty of Aviation and Aeronautical Science, Department of Professional Flight, Özye?in University, Turkey;1. Industrial Engineering Department, Galatasaray University, 34349 Ortakoy, Istanbul, Turkey;2. Industrial Engineering Department, Kahramanmaras Sutcu Imam University, 46050 Oniki?ubat, Kahramanmaras, Turkey;1. Distinguished Chair of Business Systems and Analytics, La Salle University, Philadelphia, PA 19141, USA;2. Business Information Systems, Department Faculty of Business Administration and Economics, University of Paderborn, D-33098 Paderborn, Germany;3. Young Researchers and Elite Club, Shiraz Branch, Islamic Azad University, Shiraz, Iran;4. Department of Mathematics and Statistics, York University, Toronto M3J 1P3, Canada;5. Polo Tecnologico IISS G. Galilei, Via Cadorna 14, 39100 Bolzano, Italy;1. Institute of Petroleum Engineering, Heriot Watt University, UK;2. University of Engineering & Technology, Peshawar, Pakistan;1. Department of Industrial & Production Engineering, School of Studies of Engineering and Technology, Guru Ghasidas Vishwavidyalaya, Bilaspur, India;2. Department of Mechanical Engineering, School of Studies of Engineering and Technology, Guru Ghasidas Vishwavidyalaya, Bilaspur, India
Abstract:Driven by business strategies, digital transformation (DT) facilitates dramatic change in air passenger behavior. This study aims to determine and analyze different DT strategies (DTSs) with the help of an integrated SWOT-based fuzzy AHP-MARCOS methodology that is proposed for the first time in the literature for this purpose. This methodology is validated with a case study concerning the airline industry in Turkey. The weights of the SWOT factors are determined with the fuzzy AHP method. The fuzzy MARCOS approach is used to select the most suitable DTS. The most appropriate strategy is obtained as “focusing on differentiated digital customer experience and service quality by the adaptation of business models to DT to provide benefits”.
Keywords:Airline industry  Digital transformation  SWOT Analysis  Fuzzy AHP  Fuzzy MARCOS
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号