Risk factors associated with flying in adverse weather: From the passengers' point of view |
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| Institution: | 1. Dept. of Airline & Tourism Management, Youngsan University, Haeundae Campus 612-743, 142 Bansongsongsunhwan-ro, Haeundae-gu, Busan, South Korea;2. Department of Business Administration, Korea Aerospace University, 200-1, Hwajeon-dong, Deokyang-gu, Goyang-city, Gyeonggi-do, 421-791, South Korea;1. Università degli Studi di Palermo, Dipartimento di Fisica e Chimica, Viale delle Scienze, Ed. 18, I-90128, Palermo, Italy;2. Deep Blue srl, P.zza Buenos Aires, Roma, Italy;3. University of Westminster, 35 Marylebone Road, London NW1 5LS, United Kingdom;4. Scuola Normale Superiore, Piazza dei Cavalieri 7, Pisa, Italy;5. Central European University, Center for Network Science, Nador 9, H-1051, Budapest, Hungary;6. Central European University, Department of Economics, Nador 9, H-1051, Budapest, Hungary;1. COPPEAD Graduate Business School, Federal University of Rio de Janeiro, Rua Paschoal Lemme, 355, 21949-900, Rio de Janeiro, Brazil;2. ISEG – Lisbon School of Economics and Management, ULisboa and CEsA - Research Centre on African, Asian and Latin American Studies, Rua Miguel Lupi, 20, 1249-078, Lisboa, Portugal;1. KTH - Royal Institute of Technology, School of Industrial Engineering and Management, Lindstedtsvägen 30, 114 28, Stockholm, Sweden;2. Technical University of Madrid (UPM)/Universidad Politécnica de Madrid, c/ José Gutiérrez, Abascal, 2, 28006, Madrid, Spain;3. Research Institute of Industrial Economics, Grevgatan 34, SE-10215, Stockholm, Sweden;1. Imperial College London, Centre for Transport Studies, Department of Civil and Environmental Engineering, South Kensington Campus, London SW7 2AZ, United Kingdom;2. EUROCONTROL Maastricht Upper Area Control Centre, Horsterweg 11, 6199 AC Maastricht Airport, The Netherlands |
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| Abstract: | Risk factors on the demand side of aviation safety are rarely addressed as the focus of research is most often placed on the supply side of aviation service. Even though airlines have the prerogative to cancel flights in the face of adverse weather, stranded passengers have to be reckoned with in the event of cancellation. Passengers' awareness of the risks associated with flying in adverse weather may help mitigate the confrontation as well as induce passengers to take the lead in adopting preventive measures. The aim of this article is to study the attitudes air travelers say they have towards flying in adverse weather, as well as risk factors regarding cancellation of trips in adverse weather. A conceptual framework is presented which outlines the links between risk factors and preventive measures. Data generated from a quantitative survey of 1145 air travelers, conducted in July 2015 at Taiwan's Kaohsiung International Airport, is used to examine this framework using correlation analysis and one-way analysis of variance (one-way ANOVA). The factors of trust, risk perception and domestic destination are found to be positively related to passengers' stated attitude toward taking preventive measures. Income, purpose of the trip and direct experience generate ambiguous results. The outcome also suggests the following paradox: while pilots make the final decision regarding aviation safety in adverse weather, they appear to enjoy the lowest level of passenger trust. |
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| Keywords: | Aviation safety Risk perception Experience Trust |
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