Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport |
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| Institution: | 1. Department of Business Administration, Soongsil University, 369, Sangdo-Ro, Dongiak-gu, Seoul, 06978, South Korea;2. School of Business, Korea Aerospace University, 200-1, Hwajeon-dong, Deokyang-gu, Goyang-si, Gyeonggi-do, 421-791, South Korea;1. Associate Professor of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba''i University, Dehkadeh-ye-Olympic, 1997967556, Tehran, Iran;2. Professor of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Dehkadeh-ye-Olympic, 1997967556, Tehran, Iran;3. Assistant Professor of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Dehkadeh-ye-Olympic, 1997967556, Tehran, Iran;4. Ph.D. Student of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Dehkadeh-ye-Olympic, 1997967556, Tehran, Iran;1. Universidade da Beira Interior, Aerospace Science Department (DCA-UBI), Rua Marquês d’Ávila e Bolama, 6201- 001 Covilhã, Portugal;2. CERIS, CESUR, Instituto Superior Técnico, Universidade de Lisboa, Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal;1. Phd Student in Administration at the University of Southern Santa Catarina (UNISUL). Master in Accounting at University of Federal Santa Catarina (UFSC). Bachelor in Accounting at University of Federal Santa Catarina (UFSC). Researcher at Group on Energy Efficiency and Sustainability (GREENS);2. Phd Student in Public Administrations at Santa Catarina State University, Master in Sustainable Management at University of Southern Santa Catarina, Brazil. Researcher at Group on Energy Efficiency and Sustainability (GREENS);3. PhD in Administration and Tourism at the University of Vale do Itajaí (UNIVALI). Researcher at the Research Centre on Energy Efficiency and Sustainability (GREENS) and Strategy Formation Process Group - PROFORME. Brazil;4. Master in Administration at the University of Southern Santa Catarina (UNISUL). Bachelor in Administration (UNISUL). Researcher at Group on Energy Efficiency and Sustainability (GREENS). Brazil;5. Master in Administration and Tourism at the University of Vale do Itajaí (UNIVALI). Professor in the postgraduate program in Corporate Strategic Management and graduation in Management Processes at the SENAC Faculty; and postgraduate professor in Logistics Management and graduation of the disciplines of logistics for the Administration axis at UNISUL university. Researcher in the PROFORME and GESEG groups at UNIVALI University and in the groups Active Materials and GREENS at UNISUL University. Brazil;6. Centre for Sustainable Development (Greens) at the Universidade do Sul de Santa Catarina (Unisul) – Rua Adolfo Melo 34, Centro, Florianópolis, Santa Catarina, Brazil;1. School of Management, University of Science and Technology of China, 96 Jinzhai Road, Hefei, Anhui, 230026, PR China;2. School of Economics and Management, Zhejiang Sci-Tech University, 928 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, PR China;1. Impact Centre Erasmus (ICE), Erasmus School of Accounting & Assurance, Erasmus University Rotterdam, The Netherlands;2. Centre for Sustainability Management (CSM), Leuphana University Lüneburg, Germany;3. Smart City Institute (SCI), HEC-Management School, University of Liege, Belgium |
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| Abstract: | This research attempted to help understand brand management from a new perspective suited to the digital age. The purpose of this research is to empirically analyze direct and indirect influences on the relationships between sustainable brands and the enhancement of airport business performance by examining the relationships between social media, transparency, social responsibility, sustainable brand and airport business performance. For this testing, 304 questionnaires were collected from employees of Incheon International Airport. Results of the testing indicated that social media, transparency, and social responsibility had a significant influence on airport business performance through a sustainable brand. It was found that the mediation effect of a sustainable brand was significant as well. Results of this research are meaningful in that they provide implications and insights for enterprise brand management in the digital environment. |
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| Keywords: | Sustainable brand Social media Transparency Social responsibility Incheon International Airport |
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