| 品牌竞争的经济学分析 |
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| 引用本文： | 封岩.品牌竞争的经济学分析[J].北京市经济管理干部学院学报,2007,22(2):39-41. |
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| 作者姓名： | 封岩 |
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| 作者单位： | 首都经济贸易大学,北京,100070 |
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| 摘 要： | 从经济学和商业生态的角度看,品牌竞争的实质是厂商实现买方价值需求能力的竞争,是以品牌为主体的商业生态关系的竞争。厂商的品牌竞争策略应该以增强实现买方价值需求的内在能力为基础,关注与上下游厂商以及最终消费者之间商业生态关系的维护和改善。
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| 关 键 词： | 品牌 差异性 商业生态系统 |
| 文章编号： | 1008-7222(2007)02-0039-03 |
| 修稿时间： | 2007年3月2日 |
Economic Analysis on Brand Competition |
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| FENG Yan.Economic Analysis on Brand Competition[J].Journal of Beijing Institute of Economic Management,2007,22(2):39-41. |
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| Authors: | FENG Yan |
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| Abstract: | The essential of brand competition reflected the ability competition that manufacturers realized value demand of buyers and the competition of commercial ecologic relationship mainly based on brand from the view of economics and commercial ecology.Paying much more attention maintenance and improving of commercial ecologic relationship among higher-lower chain manufactures and final consumers based on strengthening inner ability exerting value demand of buyers should be considered as manufacturers' brand competitive strategy. |
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| Keywords: | brand differentiability commercial ecologic system |
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