移动应用商店用户持续使用意愿影响因素分析

移动应用商店服务最终的成功依赖于用户的持续使用。本文以移动应用商店行业为研究对象,在简单介绍了该行业产业价值链的角色构成后,尝试以用户角度为切入点,寻找影响用户持续使用移动应用商店意愿的影响因素,并着重从用户满意度、用户感知价值(感知有用性、感知风险、感知成本)、持续承诺和用户自我创新意识几方面,分析其对持续使用意愿的影响作用。

An analysis on the impacts on customer interests of mobile application stores

Ultimate success of mobile application stores depends on continuous＇ continuation application. This paper took the mobile application store industry as the research object and introduced the roles of its value chain industry. Then it tried to look for some affecting factors about the mobile application stores continuous form users, and analyzed some influence of these affecting factors on the mobile application store continuous--included customer satisfaction, perceived value （perceived usefulness, perceived risk, and perceived cost）, continuous commitment and users＇ self-innovation consciousness.