| 聚丙烯市场分析与营销策略研究 |
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| 引用本文： | 邱昌正.聚丙烯市场分析与营销策略研究[J].中小企业管理与科技,2021(6). |
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| 作者姓名： | 邱昌正 |
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| 作者单位： | 中国石油天然气股份有限公司华北化工销售湖北分公司 |
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| 摘 要： | 论文通过对聚丙烯市场的分析,探讨市场所需要的产品,提出通过明确产品特色的定位来促进营销,采取营销手段促进聚丙烯市场的发展。从行业本身出发,论文梳理了该市场的优缺点并关注未来发展动向,对相关营销策略进行研究。
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| 关 键 词： | 聚丙烯市场 营销策略 市场 |
Analysis of Polypropylene Market and Research on Its Marketing Strategies |
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| QIU Chang-zheng.Analysis of Polypropylene Market and Research on Its Marketing Strategies[J].Management & Technology of SME,2021(6). |
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| Authors: | QIU Chang-zheng |
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| Institution: | (Hubei Branch of North China Chemical Sales,PetroChina Co.,Ltd.,Wuhan 430024,China) |
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| Abstract: | Through the analysis of polypropylene market,this paper discusses the products needed by the market,and proposes to promote marketing by making clear the positioning of product characteristics,and take marketing measures to promote the development of polypropylene market.Starting from the industry itself,this paper combs the advantages and disadvantages of this market,pays attention to the future development trend,and studies the relevant marketing strategies. |
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| Keywords: | polypropylene market marketing strategies market |
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