| 基于跨境社交平台的产品推广模式研究 |
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| 引用本文： | 曹文屹,齐伟伟,盖青,杨婷,臧昭涵.基于跨境社交平台的产品推广模式研究[J].中小企业管理与科技,2021(6). |
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| 作者姓名： | 曹文屹 齐伟伟 盖青 杨婷 臧昭涵 |
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| 作者单位： | 青岛黄海学院 |
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| 摘 要： | 论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。
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| 关 键 词： | 跨境电商 社交媒体 相关性分析 互惠比例 适配度模型 |
Research on the Product Promotion Mode Based on Cross-Border Social Platforms |
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| CAO Wen-yi,QI Wei-wei,GAI Qing,YANG Ting,ZANG Zhao-han.Research on the Product Promotion Mode Based on Cross-Border Social Platforms[J].Management & Technology of SME,2021(6). |
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| Authors: | CAO Wen-yi QI Wei-wei GAI Qing YANG Ting ZANG Zhao-han |
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| Institution: | (Qingdao Huanghai University,Qingdao 266427,China) |
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| Abstract: | The paper investigates and analyzes the cross-border social media platforms that have been popular in recent years and their related usage data,analyzes the data of several platforms by using correlation analysis method.In this process,the paper finds that there is considerable feature of mutual benefit among the platforms,and completes a comparative analysis of the operation mode and promotion mode of cross-border social media platforms using the mutual benefit ratio and promotion mode adaptation model.Ultimately,the paper study resulted in a product promotion mode for cross-border social media platforms. |
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| Keywords: | cross-border e-commerce social media correlation analysis mutual benefit ratio adaptation model |
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