三线城市社区商业业态现状及对策研究——以湖州市为例

社区商业以社区内居民为主要服务对象,以满足居民基本生活及多样化消费需求为主要目的。论文以三线城市浙江省湖州市为例,通过现场访谈与问卷调研,明确湖州市中心城区社区商业业态现状与主要存在的问题。借鉴长三角地区典型成功社区商业运营模式和操作流程,从核心理念、业态配比、品牌构建与商圈融合四个方面提出构建科学合理的湖州市社区商业业态的相关建议。

Research on the Current Situation and Countermeasures of the Community Commercial Forms in Third-Tier City——Taking Huzhou City as an Example

Community commerce takes the residents as the main service object,and satisfies the residents'basic life and diversified consumption demand as the main purpose.Taking the Third-tier City of Huzhou,Zhejiang Province as an example,this paper makes clear the current situation and main existing problems of community commercial forms in the central urban area of Huzhou City through on-site interviews and questionnaire surveys.By referring to the business operation mode and operation process of the typical successful communities in the Yangtze River Delta region,this paper puts forward some suggestions on the construction of a scientific and reasonable community commercial forms in Huzhou City from four aspects:core concept,business type ratio,brand construction and business circle integration.