网络经济时代市场营销策略的转变探究

在网络经济时代,互联网技术为我国经济发展带来了重大的机遇。在此背景下,人们的消费方式也发生着重大的改变,所以相对应的市场营销策略也应该有所转变。将网络技术应用到市场营销中,有利于提高市场营销水平,促进企业经济发展。

Research on the Transformation of Marketing Strategy in the Era of Network Economy

In the era of network economy,internet technology has brought great opportunities for China's economic development.In this context,people's consumption patterns have undergone significant changes.Therefore,the marketing strategies should be transformed correspondingly.The application of network technology in marketing is beneficial to improve the level of marketing as well as promote the economic development of enterprises.