| 高新技术企业市场营销管理存在的问题和策略分析 |
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| 引用本文： | 李贝贝,田甜,吴泰琦,李豪.高新技术企业市场营销管理存在的问题和策略分析[J].中小企业管理与科技,2021(1). |
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| 作者姓名： | 李贝贝 田甜 吴泰琦 李豪 |
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| 作者单位： | 长光卫星技术有限公司 |
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| 基金项目： | 国家重点研发计划(2018YFB1004605)资助课题。 |
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| 摘 要： | 论文主要以高新技术企业市场营销管理存在的问题和策略为重点进行阐述,首先对高新技术产品进行概述,其次介绍高新技术企业市场营销管理存在的问题,最后从更新营销思想、明确市场导向,引进生态化营销计划、宣传网络营销方式,科学组建营销管理组织、强化营销团队力量几个方面深入说明并探讨高新技术企业市场营销管理的相关策略,旨在为相关研究提供参考资料。
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| 关 键 词： | 高新技术 市场营销管理 问题 有效策略 |
Analysis of the Existing Problems and Strategies of Marketing Management of High-Tech Enterprises |
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| LI Bei-bei,TIAN Tian,WU Tai-qi,LI Hao.Analysis of the Existing Problems and Strategies of Marketing Management of High-Tech Enterprises[J].Management & Technology of SME,2021(1). |
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| Authors: | LI Bei-bei TIAN Tian WU Tai-qi LI Hao |
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| Institution: | (Chang Guang Satellite Technology Co.,Ltd.,Changchun 130000,China) |
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| Abstract: | The paper mainly and emphatically describes the existing problems and strategies of marketing management of high-tech enterprises.Firstly,the paper summarizes the high-tech products,then introduces the problems existing in the marketing management of high-tech enterprises.Finally,the paper provides an in-depth explanation and discussion of the related strategies of marketing management of high-tech enterprises from the aspects of updating marketing ideas,clarifying market orientation,introducing ecological marketing plans,promoting network marketing methods,scientifically establishing marketing management organizations,and strengthening marketing team forces,aiming to provide reference materials for related research. |
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| Keywords: | high-tech marketing management problems effective strategies |
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