| 会员制两部定价法在酒店行业中的应用 |
| |
| 引用本文： | 张佳莹,霍佳震.会员制两部定价法在酒店行业中的应用[J].上海管理科学,2010(5):84-86. |
| |
| 作者姓名： | 张佳莹 霍佳震 |
| |
| 作者单位： | 同济大学经济与管理学院,上海200092; |
| |
| 摘 要： | 针对目前酒店业常用定价方法的弊端，采用会员制两部定价法的原理，对会费和会员价进行了研究分析，得出了最优会费以及最优会员价的制定。分析发现，将会员制的管理与两部定价法结合起来，能够将统一定价下的消费者剩余转化为生产者剩余，增加酒店收益，提升酒店竞争力。
|
| 关 键 词： | 酒店 会员制 两部定价法 |
Application of Membership-based Two-part Pricing in Hotel Industry |
| |
| Zhang Jiaying,Huo Jiazhen.Application of Membership-based Two-part Pricing in Hotel Industry[J].Shanghai Managent Science,2010(5):84-86. |
| |
| Authors: | Zhang Jiaying Huo Jiazhen |
| |
| Institution: | Zhang Jiaying Huo Jiazhen |
| |
| Abstract: | An application of two-part pricing in mem- bership management is introduced to improve the pricing strategy in hotel industry. The optimal membership fees and member price are set by two part pricing. By analyzing the results, we find that membership based two part pricing will translate consumer surplus under the unified price into producer surplus, increase revenue and enhance competitiveness of the hotel. |
| |
| Keywords: | Hotel Membership Two-part pricing |
| 本文献已被 维普 万方数据 等数据库收录！ |
