| 工业品营销战略研究 |
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| 引用本文： | 于亚丽.工业品营销战略研究[J].上海管理科学,2007,29(5):8-10. |
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| 作者姓名： | 于亚丽 |
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| 作者单位： | 哈尔滨锅炉厂有限责任公司采购处 |
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| 摘 要： | 通过分析工业品客户的购买行为,以及传统工业品营销中存在的问题,本文提出了工业品营销战略模型,模型把工业品营销流程划分为五个阶段,并研究了工业品营销战略,有助于工业品生产企业有效地开展营销工作。
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| 关 键 词： | 工业品营销 购买行为 营销战略模型 关系营销 |
Research on the Marketing Strategic of Industrial Products |
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| Yu Yali.Research on the Marketing Strategic of Industrial Products[J].Shanghai Managent Science,2007,29(5):8-10. |
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| Authors: | Yu Yali |
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| Abstract: | Though analyzing purchase behavior of in- dustrial products consumers,and the problems existing in traditional marketing of industrial products,this paper puts forward marketing strategy model of industrial products,di- vides the marketing process into five phases,and researches the characteristics and feasibility of marketing portfolios, which are beneficial to those manufactories of industrial products. |
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| Keywords: | industrial products marketing purchase behavior marketing strategy model relationship marketing |
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