| 我国企业规模与品牌赶超强国之路的对比分析 |
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| 引用本文： | 王信东,周秀玲.我国企业规模与品牌赶超强国之路的对比分析[J].企业活力,2011(9):31-35. |
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| 作者姓名： | 王信东 周秀玲 |
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| 作者单位： | 北京信息科技大学经管学院; |
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| 基金项目： | 北京市教委项目“北京学科与研究生教育-重点学科-技术经济及管理”(编号:PXM2011_014224_113519)的阶段性成果 |
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| 摘 要： | 改革开放以来,我国的经济得到了快速的发展,我国的经济总量已经迅速缩小了与发达国家的距离,并且这种快速发展的态势在今后很长的时间内还将继续保持。同时我国企业品牌建设从无到有,从少到多,也经历了飞速发展的不平凡时期。但相比规模的赶超相对较易,品牌的赶超相对更难。
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| 关 键 词： | 企业规模 品牌 赶超 比较 |
Catch up with Chinese Enterprise Scale and Brand Power of the Comparative Analysis of the Road |
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| Wang Xin dong ,Zhou Xiu ling.Catch up with Chinese Enterprise Scale and Brand Power of the Comparative Analysis of the Road[J].Enterprise Vitality,2011(9):31-35. |
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| Authors: | Wang Xin dong Zhou Xiu ling |
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| Institution: | Wang Xin dong 1,Zhou Xiu ling 2 (1,2.School of Management,Beijing Information Science & Technology University,Beijing 100192,China) |
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| Abstract: | Chinese economy has kept rapid development since the point of reform and opening,the gap of economies scale between China and the developed countries has been rapidly narrowed,and the rapid growth trend will continue for a long period of time in the future.Meanwhile,the brand-building of Chinese enterprises has gone through an extraordinary period of rapid development,from scratch,from less to more.While it will be more difficult for Chinese enterprises to catch up with the brand compared to the size of cat... |
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| Keywords: | enterprise scale brand catch up compare |
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