| 后危机时代我国企业雇主品牌建设的建模研究 |
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| 引用本文： | 陆远权,尹克寒.后危机时代我国企业雇主品牌建设的建模研究[J].企业活力,2011(3):28-32. |
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| 作者姓名： | 陆远权 尹克寒 |
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| 作者单位： | 重庆大学贸易与行政学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目 |
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| 摘 要： | 目前,国内外对雇主品牌建设进行定量分析的研究不多,基于此,本研究以主动、科学的意识,量化定性的因素,探讨企业的雇主品牌建设。文章通过指标确定与模型构建,为企业雇主品牌建设提供理论指导,也为企业人力资源管理、品牌管理、市场营销等企业活动提供决策依据。
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| 关 键 词： | 雇主品牌 指标 模型 |
The Modeling Study of Our Country Enterprise Employers' Brand Building in Post-crisis Era |
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| Lu Yuan-quan,Yin Ke-han.The Modeling Study of Our Country Enterprise Employers' Brand Building in Post-crisis Era[J].Enterprise Vitality,2011(3):28-32. |
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| Authors: | Lu Yuan-quan Yin Ke-han |
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| Institution: | 1,2.College of Trade and Administration,Chongqing University,Chongqing 400030,China) |
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| Abstract: | At present,domestic and international brand building on the employer have few studies of quantitative analysis,based on this,this research initiative,awareness of science to quantify the qualitative factors of the employer brand building enterprise.By Index Determination and Modeling for employers to provide theoretical guidance for brand building,but also for human resources management,brand management,marketing and other business activities,decision. |
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| Keywords: | enterprise employers＇ brand indicator model |
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