| 地方口碑存在性与基于时间变化性研究 |
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| 引用本文： | 袁胜军,苏晓蕾,宋亮.地方口碑存在性与基于时间变化性研究[J].企业活力,2012(10):16-21. |
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| 作者姓名： | 袁胜军 苏晓蕾 宋亮 |
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| 作者单位： | 桂林电子科技大学,桂林,541004 |
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| 基金项目： | 国家教育部人文社会科学研究青年基金项目“中国消费者对同一品牌国产与进口产品认知差异及原因分析” |
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| 摘 要： | 地方口碑可以解释为大多数人口头上对某地方的称颂或者批判,不同地方的口碑确实存在显著差异,并且地方口碑不是一成不变的,会随着时间的推移发生改变。此外,地方口碑可能会影响到该地方的经济建设,各个地方应努力营造好的地方口碑。
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| 关 键 词： | 地方 口碑 存在性 时间变化 |
Study on Existence and Variation with Time of Region's Word of Mouth |
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| Yuan Sheng-jun,Su Xiao-lei,Song Liang.Study on Existence and Variation with Time of Region's Word of Mouth[J].Enterprise Vitality,2012(10):16-21. |
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| Authors: | Yuan Sheng-jun Su Xiao-lei Song Liang |
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| Institution: | 1,2,3.Guilin University of Electronic Technology,Guilin 541004,China) |
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| Abstract: | Region s word of mouth is generally known as the praise or criticism of a region by most of people.It is significantly disparate in different regions and always changes as time goes on,rather than invariable.Possibly,a region s word of mouth has an impact on its economic construction,so every region must create positive word of mouth of itself. |
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| Keywords: | region word of mouth existence time changes |
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