| 浅析实施大规模定制(MC)的影响因素 |
| |
| 引用本文： | 白健明,古川.浅析实施大规模定制(MC)的影响因素[J].企业活力,2010(3):20-24. |
| |
| 作者姓名： | 白健明 古川 |
| |
| 作者单位： | 重庆工商大学,重庆,400067 |
| |
| 摘 要： | 大规模定制是一种新的生产方式,但是在实施过程中它会受到企业内部和外部的一些因素影响,以及所应用的实施策略其自身的限制。面对不同的影响,企业须加强内外的整合,有针对性地解决问题。
|
| 关 键 词： | 大规模定制 影响因素 对策 |
Analysis of Factors of Implementation of Mass Customization |
| |
| Bai Jian-ming,Gu Chuan.Analysis of Factors of Implementation of Mass Customization[J].Enterprise Vitality,2010(3):20-24. |
| |
| Authors: | Bai Jian-ming Gu Chuan |
| |
| Institution: | 1,2. Business Administration School, Chongqing Technology and Business University, Chongqing 400067, China) |
| |
| Abstract: | Mass Customization is a new mode of production,but in the implementation process it faces a number of internal and external factors and itself's limitations of implementation strategy.With different effects,the enterprise must take different approaches on different issues to strengthen the integration of internal and external aspects. |
| |
| Keywords: | mass customization factors countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
