| 网络分销商的选择与评价研究 |
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| 引用本文： | 成莹洁,张悟移.网络分销商的选择与评价研究[J].企业活力,2010(10):26-29. |
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| 作者姓名： | 成莹洁 张悟移 |
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| 作者单位： | 昆明理工大学管理与经济学院,昆明650093 |
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| 摘 要： | 分销商是供应链中重要的一个环节,联系着制造商与客户,而网络又是企业不容忽视的一个渠道,所以对网络分销商的选择是企业管理者面临的一个重要决策问题。建立评价指标体系,运用层次分析法对网络分销商进行了定量分析,有助于为企业挑选出合适的网络分销商以构建合作伙伴关系。
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| 关 键 词： | 网络分销商 层次分析法 分销商评价模型 |
Choosing and Evaluating Distributors on the Internet |
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| Cheng Ying-jie,Zhang Wu-yi.Choosing and Evaluating Distributors on the Internet[J].Enterprise Vitality,2010(10):26-29. |
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| Authors: | Cheng Ying-jie Zhang Wu-yi |
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| Institution: | 1,2.Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China) |
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| Abstract: | Distributor is an important part in the supply chain,which contacts the manufactures and customers,and Internet is a channel that can not be ignored,so choosing proper distributors on the Internet is an important problem for managers.The paper established the evaluation index system and made a quantitative analysis based on AHP.It will help to select suitable distributors for enterprises to build partnerships. |
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| Keywords: | distributors on the internet AHP model for distributor evaluation |
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