| 基于STV营销三角的高新技术企业融资策略研究 |
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| 引用本文： | 刘靓.基于STV营销三角的高新技术企业融资策略研究[J].企业活力,2009(10). |
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| 作者姓名： | 刘靓 |
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| 作者单位： | 华南理工大学工商管理学院,广州,510641 |
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| 摘 要： | 在资本市场,资金配置效率并不理想,高新技术企业尤其面临着融资难题。以营销视角来设计企业融资方案,能够提高融资成功的可能性,同时提高资金融入效率和法人治理效率。
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| 关 键 词： | STV营销三角 高新技术企业 融资策略 |
Research of High-tech Enterprises' Financing Strategies Based on STV Marketing Triangle |
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| Liu Liang.Research of High-tech Enterprises' Financing Strategies Based on STV Marketing Triangle[J].Enterprise Vitality,2009(10). |
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| Authors: | Liu Liang |
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| Institution: | Liu Liang (School of Business Administration; South China University of Technology; Guangzhou 510640; China); |
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| Abstract: | In the capital market,capital allocation efficiency is not satisfactory,especially high-tech enterprises are facing financial difficulties.From marketing perspective to design strategy for corporate finance,not only can improve the possibility of successful financing,but also can improve the financial efficiency and corporate governance efficiency. |
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| Keywords: | STV marketing triangle high-tech enterprises financing strategies |
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