破坏性创新商业模式成长中的隔离机制研究

破坏性创新商业模式可以使最先使用者获得竞争优势,但却容易遭受"合法性"尤其是"政治合法性"的打击,形成破坏性创新商业模式的"合法性悖论"。文章具体探讨了(1)自然隔离如何避免破坏性创新商业模式在成长中尤其是成长初期遭受政治合法性的打击;(2)社会隔离如何使破坏性创新商业模式获得不可移植的核心竞争力;(3)心理隔离如何使破坏性创新商业模式获得成长的时间优势。在此基础上,文章为新创业的企业,尤其是采用破坏性创新商业模式的企业提出了相关的建议。

A Study on Isolating Mechanism to Growth of Disruptive Innovation Business Model

Disruptive innovation business model will enable the early users to gain competitive advantage,but it often received the attack of legitimacy,especially the attack of political legitimacy,and this is called "the legitimacy of paradox".This paper is based on the isolation mechanism to discuss its critical role in the growth of disruptive innovation business model.The article specifically discusses(1)How geographic isolation makes the growth of disruptive innovation business model to flee the attack of political legitimacy;(2)How social isolation makes the disruptive innovation business mode to gain the core competence of competitive;(3)psychological isolation how to make the destructive innovative business models to obtain the time advantage.At last,this paper points out some suggestions to the new enterprises,especially the new enterprises which use the destructive innovative business model.