| 综合商场的经营与管理 |
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| 引用本文： | 郑红.综合商场的经营与管理[J].中小企业科技,2011(13). |
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| 作者姓名： | 郑红 |
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| 作者单位： | 广西裕达工程有限公司; |
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| 摘 要： | 经营与管理是综合商场经营的重要组成环节,只有做好经营与管理,进行成本控制,提高商誉,拓展经营范围,才能提高企业综合效益,求得全方位的社会信誉,获得更为广阔的商场生存和发展空间。
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| 关 键 词： | 综合商场 经营 管理 |
Operation and Management of Shopping Malls |
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| Authors: | ZHENG Hong |
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| Institution: | ZHENG Hong (Guangxi Yuda Engineering Co.,Ltd.,Laibin Guangxi 546100) |
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| Abstract: | Operation and management are the important parts of shopping malls.Only by doing a good job in operation and management,controlling costs,improving business reputation,expanding operation scale,the enterprises' comprehensive benefits can be improved.Only in these ways,social credibility and malls' existent and development space can be attained. |
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| Keywords: | shopping malls operation management |
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