| 从危机事件看企业公关管理 |
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| 引用本文： | 张晓群.从危机事件看企业公关管理[J].中小企业科技,2011(11). |
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| 作者姓名： | 张晓群 |
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| 作者单位： | 广西经贸集团有限责任公司; |
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| 摘 要： | 如何以巧妙的危机公关策略来妥善应对危机事件是企业亟待解决的问题。文章通过分析危机事件存在的主要问题和危机事件对企业危机公关的启示,研究和探讨企业应对危机公关的思路和策略。
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| 关 键 词： | 公关管理 危机管理 危机事件 |
Public Relations Management in the Perspective of Critical Incidents |
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| Authors: | ZHANG Xiao-qun |
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| Institution: | ZHANG Xiao-qun (Guangxi Economics & Business Group Co.,Ltd.,Nanning Guangxi 530022) |
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| Abstract: | How to address the critical incidents by skillful strategies of critical public relations is a urgent problem needed to be solved.The paper analyzes the main problem of critical incident and its inspiration on enterprises critical public relations, studies the ideas and strategies for enterprises to address critical incidents. |
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| Keywords: | public relations management critical incidents management critical incidents |
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