Token entrepreneurs: a review of gender,capital, and context in technology entrepreneurship

ABSTRACT

This article reviews the literature on gender and entrepreneurship in technology to explore individual and contextual factors maintaining the token status of women in this field. It examines how the intersection of gender and context influences participation rates in entrepreneurship, and suggests that the deeply embedded cultural and cognitive associations that frame both technology and entrepreneurship as masculine concepts create barriers for women when these contexts overlap. It offers a framework for research and practice that aids in the analysis of complex multi-level barriers that control access to the forms of capital necessary for initial and continued participation in technology entrepreneurship. Given calls for women to participate more fully in high-growth technology ventures, it highlights the need for research to incorporate broader analytical perspectives that simultaneously examine both the barriers faced by women in these contexts and the factors that systemically sustain them.