| 质量——企业利润之源 |
| |
| 引用本文： | 温德成.质量——企业利润之源[J].世界标准化与质量管理,2008(8):21-24. |
| |
| 作者姓名： | 温德成 |
| |
| 作者单位： | 山东大学管理学院,山东,济南,250100 |
| |
| 基金项目： | 国家社科规划基金项目"供应链协同的质量竞争理论与实证研究"
,
教育部人文社科规划基金项目"供应链质量竞争力的培育研究" |
| |
| 摘 要： | 企业要生存就要不断创造利润，顾客是企业利润的提供者。本文从质量的含义、质量——市场竞争的焦点、质量——突破国际贸易技术壁垒的利器等方面论述了质量对于利润的重要性，从战略的层面、营销的层面、设计的层面、采购的层面、生产的层面和顾客服务的层面探讨了企业通过质量来获取利润的有效途径。
|
| 关 键 词： | 质量 利润 顾客 战略 顾客服务 |
Quality:the Root of Profit for Companies |
| |
| Wen Decheng.Quality:the Root of Profit for Companies[J].World Standardization & Quality Management,2008(8):21-24. |
| |
| Authors: | Wen Decheng |
| |
| Abstract: | This paper points out that customers are profit provider for any company, then discusses the importance of quality to profit from quality concept, quality as the focus of competition, and quality as an edge to breakthrough technical barriers of trade. In order to guide companies to make money from quality, the paper analyzes the approaches in the fields of strategy, marketing, design, purchasing, manufacturing and customer service. |
| |
| Keywords: | quality profit customer strategy customer service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
