| 企业“名牌塔”理论初探 |
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| 引用本文： | 王兴元.企业“名牌塔”理论初探[J].世界标准化与质量管理,1999(9):22-25. |
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| 作者姓名： | 王兴元 |
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| 作者单位： | 山东工业大学管理科学研究所!250061 |
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| 摘 要： | 提出了“名牌塔”的概念及模型，分析了“名牌塔”的构成及其特点，讨论了其应用领域并给出了实例。
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| 关 键 词： | 名牌 “名牌塔” 构成 特点 |
Probing into the Famous-brand Tower Theory for Enterprises |
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| Wang Xingyuan.Probing into the Famous-brand Tower Theory for Enterprises[J].World Standardization & Quality Management,1999(9):22-25. |
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| Authors: | Wang Xingyuan |
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| Institution: | Wang Xingyuan |
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| Abstract: | The concept and model of Famous-brand Tower are given,its constitution and characteristics are analysed,and its application is discussed with examples. |
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| Keywords: | famous brand Famous-brand Tower constitution characteristic |
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