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建立实施企业标准体系,全面提升旅游企业核心竞争力
引用本文:杜佳,刘彬彬.建立实施企业标准体系,全面提升旅游企业核心竞争力[J].世界标准化与质量管理,2009(5):14-17.
作者姓名:杜佳  刘彬彬
作者单位:深圳市标准技术研究院,广东,深圳,518033
摘    要:建立和实施企业标准体系,是旅游企业对旅游服务全过程实施科学管理、提高服务质量水平的有效手段。文章全面分析了建立企业标准体系对提升旅游企业核心竞争力的重要作用,并系统论述了旅游企业要想建立完善的企业标准体系应在企业组织机构、人员配置、管理理念和方法等方面必备的要素。

关 键 词:企业标准体系  旅游  核心竞争力

Establishment and Implementation of the Enterprise Standard System to Enhance the Core Competitiveness of Tourism Enterprises
DO Jia,LIU Bin-bin.Establishment and Implementation of the Enterprise Standard System to Enhance the Core Competitiveness of Tourism Enterprises[J].World Standardization & Quality Management,2009(5):14-17.
Authors:DO Jia  LIU Bin-bin
Institution:( Shenzhen Institute of Standard and Technology, Shenzhen 518033, China)
Abstract:Establishment and implementation of enterprise standard system is an effective mean for tourism enterprises to implement scientific management of the whole process of tourism services and improve service quality. This paper analyzes the significance of the enterprise standard system to enhance the core competitiveness of tourism enterprises, and discusses the essential elements for tourism enterprises to set up a perfect enterprise standard system.
Keywords:enterprise standard system  tourism  core competitiveness
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