Sustainable corporate entrepreneurship |
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Authors: | Morgan P Miles Linda S Munilla Jenny Darroch |
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Institution: | (1) Department of Marketing, College of Business Administration, Georgia Southern University, BOX 8154, Statesboro, GA 30460, USA;(2) Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, 1021 North Dartmouth Avenue, Claremont, CA 91711, USA |
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Abstract: | Corporate entrepreneurship has, for a number of decades, been viewed as one approach for generating growth through new product,
process, market, or strategy innovation. More recently, and largely in response to rising costs and stakeholder concerns,
managers have begun to pay increasing attention to issues of sustainability and corporate social responsibility. This paper
demonstrates how sustainability can be embedded into a corporate entrepreneurship framework. In addition, managers who embrace
sustainability principles are providing a stimulus for corporate entrepreneurship that may result in the discovery or creation,
assessment, and exploitation of entrepreneurial opportunities, an enhanced reputation, and, ultimately, a competitive advantage. |
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Keywords: | Corporate entrepreneurship Sustainability Corporate social responsibility |
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