| 品牌层次化构建对消费者购买行为的影响分析 |
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| 引用本文： | 张根明,李振宇.品牌层次化构建对消费者购买行为的影响分析[J].企业技术开发,2006,25(8):97-99. |
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| 作者姓名： | 张根明 李振宇 |
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| 作者单位： | 中南大学商学院 湖南长沙410083 |
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| 摘 要： | 市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。
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| 关 键 词： | 品牌 品牌层次 消费者 购买行为 |
| 文章编号： | 1006-8937（2006）08-0097-03 |
| 收稿时间： | 2006-05-15 |
| 修稿时间： | 2006年5月15日 |
Analysis of the influence of establishing brand level on the consumers' purchasing behaviors |
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| ZHANG Gen-ming,LI Zhen-yu.Analysis of the influence of establishing brand level on the consumers'''' purchasing behaviors[J].Technological Development of Enterprise,2006,25(8):97-99. |
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| Authors: | ZHANG Gen-ming LI Zhen-yu |
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| Institution: | Business School, Central South University, Changsha, Hunan 410083, China |
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| Abstract: | Market economy has developed and evolved to the moment of brand economy, and brand has become an important factor of affecting consumption. Being based on brand, this article classifies the consumers' colony, and in dynamic angle of view, it analyzes different consuming colony's consuming characters and purchasing behaviors which are affected by brand levels. So, it will give us a reference for further development of brand economy. |
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| Keywords: | brand brand levels consumers purchasing behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
