| 新形势下的农产品绿色营销策略探析 |
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| 引用本文： | 张援.新形势下的农产品绿色营销策略探析[J].企业技术开发,2007,26(10):66-68. |
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| 作者姓名： | 张援 |
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| 作者单位： | 湖南山河智能机械股份有限公司 湖南长沙410100 |
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| 摘 要： | 随着世界各国环境保护意识的加强和可持续发展战略的实施,绿色营销正成为21世纪的主流。文章从顺应绿色消费潮流和应对绿色贸易壁垒,提升农产品国际竞争力两个方面进行分析,指出实施农产品绿色营销的必要性,进而对我国实施农产品绿色营销提出了建议。
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| 关 键 词： | 绿色营销 农产品 策略 |
| 文章编号： | 1006-8937（2007）10-0066-03 |
| 修稿时间： | 2007-06-13 |
Discussion of the green marketing strategy of agricultural products under the new situation |
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| ZHANG Yuan.Discussion of the green marketing strategy of agricultural products under the new situation[J].Technological Development of Enterprise,2007,26(10):66-68. |
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| Authors: | ZHANG Yuan |
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| Institution: | Hunan Sunward Intelligent Machinery Co., Ltd., Changsha, Hunan 410100, China |
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| Abstract: | As the world’s awareness of environmental protection and sustainable development to strengthen the implementation of the strategy,green marketing is becoming the mainstream in the 21st century. This article analyzed in two ways,from the trend of consumption conforms to the green and green trade barriers should enhance the international competitiveness of agriculture. And it noted that the implementation of agricultural products green marketing is necessary,and then made a few suggestions for the implementation of agricultural products green marketing in China. |
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| Keywords: | green marketing agricultural products strategy |
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