| 长沙金沙连锁超市发展现状与对策分析 |
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| 引用本文： | 王咏梅,覃欣.长沙金沙连锁超市发展现状与对策分析[J].企业技术开发,2007,26(9):98-100. |
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| 作者姓名： | 王咏梅 覃欣 |
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| 作者单位： | 中南大学商学院 湖南长沙410083 |
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| 摘 要： | 文章阐述了我国加入WTO后,外资零售企业进入中国的一些基本情况,重点分析探讨了长沙金沙超市存在的问题,并从信息化、降低物流费用、创新顾客购物体验等方面进行了具体的分析,提出了一些建议和措施。
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| 关 键 词： | 连锁超市 问题 对策 |
| 文章编号： | 1006-8937（2007）09-0098-03 |
| 修稿时间： | 2007-05-29 |
The current situation of Changsha Jinsha chain supermarket and development countermeasure analysis |
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| WANG Yong-mei,QIN Xin.The current situation of Changsha Jinsha chain supermarket and development countermeasure analysis[J].Technological Development of Enterprise,2007,26(9):98-100. |
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| Authors: | WANG Yong-mei QIN Xin |
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| Institution: | Business School, Central South University, Changsha, Hunan 410083, China |
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| Abstract: | This paper expatiated some basic information about foreign-capital retails enterprises entering into China after the entry of China into the WTO,emphatically analyzed the existing problems in Jinsha supermar-ket of Changsha city.And it also carried through idiographic analysis from the aspects of informationization,lowering logistics charges and innovating customers experiences,and finally put forward some suggestions and measures. |
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| Keywords: | chain supermarket problems countermeasure |
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