| 浅析植入式营销 |
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| 引用本文： | 刘根.浅析植入式营销[J].企业技术开发,2006,25(2):86-87,90. |
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| 作者姓名： | 刘根 |
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| 作者单位： | 茂名学院,广东茂名525000 |
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| 摘 要： | 以传统插入式电视广告为代表的“干扰式营销”的效果在衰退,而以植入式营销为代表的“许可式营销”将是营销发展的新方向之一。文章就植入式营销的含义、种类、模式及实施时应注意的问题进行了探讨,希望对企业实施植入式营销有所启示。
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| 关 键 词： | 植入式营销 种类 模式 问题 |
| 文章编号： | 1006-8937（2006）02-0086-02 |
| 收稿时间： | 2005-10-28 |
| 修稿时间： | 2005年10月28 |
Study on implicit marketing |
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| LIU Gen.Study on implicit marketing[J].Technological Development of Enterprise,2006,25(2):86-87,90. |
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| Authors: | LIU Gen |
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| Abstract: | Permitted marketing, for example, the implicit marketing will be one new developing trend of marketing, the disturbing marketing,for example, the traditional television advertisement's effect is declining.This paper is maily about the conception, type, mode of implicit, marketing, the paper also talks about some problems about implicit marketing when do it. The author hopes that this paper may bring about some revelation for enterprises when they do it. |
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| Keywords: | implicit marketing type mode problems |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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