| 基于客户关系管理的数据挖掘技术的应用 |
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| 引用本文： | 孟晓娜,杨连贺,孟俊娜.基于客户关系管理的数据挖掘技术的应用[J].企业技术开发,2005,24(3):33-35. |
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| 作者姓名： | 孟晓娜 杨连贺 孟俊娜 |
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| 作者单位： | [1]天津工业大学管理学院，天津300160 [2]天津工业大学计算机学院，天津300160 [3]天津大学管理学院，天津300072 |
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| 摘 要： | 数据挖掘技术在客户关系管理中的应用在国内尚属一个全新的领域。文章从信息技术的角度,定义了客户关系管理的概念,总结了客户关系管理中常用到的数据挖掘的算法,制定了数据挖掘技术应用于客户关系管理中的具体流程,为企业的客户关系管理应用数据挖掘技术提供了有价值的参考。
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| 关 键 词： | 客户关系管理 数据挖掘 流程 |
| 文章编号： | 1006-8937(2005)03-0033-03 |
| 修稿时间： | 2004年11月12 |
The application of the data mining technology based on customer relation management |
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| MENG Xiao-na,YANG Lian-he,MENG Jun-na.The application of the data mining technology based on customer relation management[J].Technological Development of Enterprise,2005,24(3):33-35. |
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| Authors: | MENG Xiao-na YANG Lian-he MENG Jun-na |
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| Institution: | MENG Xiao-na1,YANG Lian-he2,MENG Jun-na3 |
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| Abstract: | The application of the data mining technology based on customer relation management still belongs to a brand-new field at home. The thesis has defined the concept of customer relation management in terms of information technology ,summarized the algorithms of the data mining that are commonly used in customer relation management and made the concrete procedure of the technology of the data mining applying to customer relation management. So the thesis will offer valuable reference for the technology of the data mining based on the customer relation management in enterprises. |
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| Keywords: | customer relation management data mining procedure |
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